The company began to expand into new frontiers of the model industry. In 1971 LEGO started to target young women with the arrival of furnishings and dollhouses; in 1974 this introduced the first individual figures, referred to as Minifigures; in addition to 1979 it expanded in space with sets offering astronaut minifigures, rockets, lunar rovers and spaceships. The Scala series first showed that same year, a line of charms elements aimed toward young girls. This era also noticed the creation of a supervision structure, with Godtfred Kirk Christiansen’s boy Kjeld Kirk Kristiansen connecting to the bureaucratic staff and working to modernize the company’s manufacturing strategies.
The 1971s also noticed the introduction of a method that allowed customers to choose certain stones they planned to purchase and make their own versions, rather than get pre-made equipment; this is popular with adults, as well as kids. In the same decade, Lego branched away into ancient territory with the Castle motif, and in 1980 the company added https://lego-x.com/2020/01/16/lego-company-history-production-features/ it is first teach sets to its selection.
In 1989 Lego released the Pirate idea, and with it lots of pirate ships, desert islands and treasure. This company also broadened its assortment of facial movement, adding beards, eye downtimes and lipstick in addition to the normal two eyes and smile. Some more aged Lego debt collectors resented these types of changes, finding the more simple faces of earlier types.
As Seglar expanded into a huge international corporation, it had to find ways to meet up with the demands of their big name purchasers like Concentrate on, Wal-Mart and Toys ‘R’ Us, which in turn demanded much larger selections and faster delivery times. To keep up with these demands, the company started to reduce total production coming back new products by looking into making more utilization of computerized set up systems.